Archive for May, 2010
Last day of Tour of California coming up tomorrow. It’s been a long week, but definitely worth it. I’m heading out early to find a good spot on the climb. It is a circuit race so they will be doing it 4 times. Watch for me!I was at the time trial today walking around with the costume in LA. I got on TV briefly. Its so funny to see everyone’s reaction to the costume. I constantly get people shouting "yo bottle boy" or "Clean Bottle, whats up?" A bunch of people wanted photos and it seems like a lot of people had seen me on TV or at the race before, so it is cool that people are recognizing me. Its a bit stressful to walk around in a costume all day. Its hot in there and I can barely see, and I naturally would prefer not to be noticed, and a giant bottle costume is about as noticeable as it gets. But I think ultimately people get much more enjoyment out of seeing something like this than if i did a web ad or a commercial. That’s what it’s all about – getting the word out about your product in a fun, creative way that people will value and get a kick out of. Plus, I can’t afford a commercial J After Tour of California I’d love to hit some local running and triathlon races in the suit and then rest up for the Tour de France! I can’t do that race all alone though, so i need to talk someone into joining me. I may even make another costume so we have two to maximize TV coverage and / or have a back up. Who is in?!
Below are some photos from the Big Bear stage. I’ll post more on the other stages soon.